How an MBA in Marketing and Sales is a good choice?

By amityuniversity 22 / Jul / 2020

MBA in MarketingandSales is a course that teaches students the skills and techniques required for selling a product, service, or just a concept. The course is not only about selling, as it also involves concepts like mathematical ability, analytical skills, communication skills, leadership skills, critical thinking, decision making, reasoning skills, and problem-solving skills. A student who has cleared graduation in any stream can apply for MBA in Marketing and Sales in Mumbai. Still, this program is ideal for people who have articulate speakers and understand human behavior.

 

About the specialization

Trade and commerce define the economy of any country, and these two industries need marketing and sales professionals to take it forward. A marketing professional's job is to choose the right kind of product and service to the right group of customers. They need to be skilled in devising the ideal marketing strategy to promote the product and then use it on the right marketing channel. Marketing and sales personnel build a product and strengthen a brand. Their role includes helping organizations recognize consumer behavior and catering to their requirements by giving them the right kind of service and product.

The best MBA in Marketing and Salesin Mumbai coursesprovide a balanced learning curve to their students and help them harness their skills as good marketing and salesperson. Some of the key areas that an MBA in Marketingand Sales course focuses on are:

  • Selling a product or service
  • Market Research and Analysis
  • Pricing
  • Product Designing
  • Marketing Campaign Designing
  • Advertising
  • Presentation of Marketing Strategies
  • Communication
  • Brainstorming Idea with a Team

Career Prospects

The economy of any country is driven by trade and commerce. For any enterprise, the sales on a balance sheet define its profitability and reflect its market value. There has always been a demand for good marketing and sales personnel who can boost sales with their innovative selling strategies. The need for marketing and sales personnel is still in all business organizations, irrespective of sector type. Marketing and sales departments are present in all sectors such as manufacturing, financial institutions like banks, and service industries. Some of the roles that are offered to an MBA in Marketing and Sales in an organization are:

  • Sales and Marketing Manager
  • Area Sales Manager
  • Regional Sales Manager
  • Brand Manager
  • Business Development Manager
  • Business Development Executive
  • Media Planning
  • Market Research Analyst

The opportunities exist only in the private sector for marketing and sales professionals, as there are multiple avenues, even in the public sector. Various banks and financial organizations, public sector manufacturing enterprises require marketing professionals. Students interested in entering the academic field can also take up teaching jobs in colleges and universities.

 

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